WHY YOUR BUSINESS NEEDS SEO
If your business doesn’t rank on the first page of search engine results, you risk being ignored by prospective customers. A Staggering 92% of browsers don’t go past page one of Google. In comparison, the second page results only catch 5% of all traffic. The vast benefit of first-page supremacy and exposure to free, unlimited clicks is the reason why organisations are so heavily invested in SEO campaigns
Failure to appear on the first page means less customers clicking through to your page, this is known as your Click Through Rate (CTR). If you have a poor CTR you will continue to slide further and further meaning it’s harder to get back up to page 1. The sooner you act the quicker you see results.
Our digital marketing and search engine optimisation (SEO) services help customers achieve first page rankings faster. What’s more essential – we make sure you stay there by applying the latest SEO techniques. The more often and longer you appear on the first page means more visitors which in turn means more potential customers.
Regardless of whether you’ve understood it, the game has changed when it comes to marketing. Organisations that adapt and continue to adapt will win against those businesses that choose to stick with older forms of brand promotion. The marketing game is ever changing and we will ensure that your business stays up to date with the latest trends.
Search Engine Optimisation
SEO is the method of improving the visibility of your site on Google and other search engines by (mainly) using appropriate keywords targeting your desired clientele. Understanding the intent behind keywords is important for operating a successful campaign. Organic traffic and leads from SEO are extremely important for businesses in regards to a higher conversion rate, creating repeat customers and to achieve a higher average purchase price. However, unlike most SEO companies – we go past just rankings and keywords. Our in-depth knowledge of conversion rates enables us to create more leads out of visitors – which is ultimately what matters most to entrepreneurs. We don’t have a ‘standard’ for your business, we recognise that each business is unique and that’s why we create a specific campaign for each business we deal with.
Why Search Engine Optimisation?
With regards to effectively marketing a website, options abound, we will use all of them. However, of all the options, SEO is the most tried, true and successful of them all. SEO relates to optimising a website to increase its odds of achieving a high ranking for particular keywords and phrases. It is the best method to attract organic, related traffic to a website. Best of all, it’s the gift that keeps on giving and gets better and more useful over time. We will base your campaign off SEO and use other avenues such as design, Ad words, videos and much more to create an all rounded online marketing campaign.
Our SEO Methodology
- Starting Audit
We begin with an in-depth review of your website; any previous SEO work that may have been accomplished, site architecture, content audit, competitor analysis, and current rankings. We don’t just look at you, we look at your competitors to establish gaps in the market we can effectively target, thus creating more opportunities for success.
- Keyword Research
Utilising Google’s search history database, we can reveal search terms utilised by your potential customers and the times of day and locations they were used. This allows us to target specific times, areas and words. Which in turn gives you a more specific target audience whilst saving you money.
- Competitor Discovery
We reverse engineer your competitor’s articles and backlink technique, current rankings and uncover any potential marketing gaps that we can take advantage of to redirect customers and create more revenue from new customers.
- Content Alignment
When we’ve identified a keywords list, we then audit existing website content to find out weak points and gaps. New content is added to weak pages and new pages created in order to give a well-rounded site with no weak points that can be taken advantage of.
What Is the Difference Between SEO and PPC?
The Search engine optimisation channel gives free, unlimited organic visitors and leads around the clock. It isn’t inhibited by spending and website owners/businesses don’t have to pay Google each and every time visitors click through to their website through a search result. PPC or Pay-Per-Click is a paid traffic source for businesses and website owners. Google’s PPC platform, or Google Adwords, allows businesses to target searchers according to keywords or key phrases with targeting options such as location, time of day, device usage and advertisement type (text, display, and video). Advertisements stop getting offered as soon as the daily budget is reached – therefore businesses with bigger budgets can control PPC channels over smaller competitors. Each keyword costs a different amount based on market supply. More common and used keywords are more expensive whilst more unique keywords are cheaper. However, with the ability to set your daily budget you can have the piece of mind that you will never go over regardless of how many leads are generated by these AdWords.
Businesses favour SEO traffic and leads in the long run given the high purchase intent behind clicks and traffic. Over 50% of searchers through SEO will involve a local business within 24 hours of search and SEO clients are 47% along their buyer journey even before they initiate a search. There is a strong element of trust behind the first page organic or SEO results also translate to 900% higher conversion rate as compared to outbound marketing techniques.
This is why we will base your campaign off SEO and use other forms of online advertising and marketing to supplement the SEO part of your campaign.
Can sales from SEO campaigns be tracked?
Yes! Before we release your SEO campaign, we apply conversion and goal tracking by using Google Analytics software on your website. We also generate funnels to record visitors coming into your website, know their behaviour and attribute conversions to keywords and landing pages. Our data-driven approach to SEO is unlike most other SEO businesses who typically only track keyword rankings.
This data is imperative to improving your campaign in the future. Not only does it allow you to visually see how you are performing, but it also allows us to use the data to further learn the behaviours of your site visitors. We then analyse this data and use it to improve your campaign even further.
What Is the Difference Between SEO and SEM?
SEM is the umbrella phrase that includes Search Engine Optimisation, Pay-per-click, along with other marketing tactics that include social media. Whilst SEO is the specific use of organic techniques which produce organic results, this is most trusted but is most effective when supported by other techniques and strategies
What Is “Black-Hat” SEO? What Is “White-Hat” SEO?
The difference between black hat and white hat SEO is a difference in ethical tactics. Black hat SEO strategies are spammy and don’t really help your ratings in the long run. White hat SEO strategies give your website a more credible reputation but can take a long time to produce results. At InTouch Media Group, we practice white hat SEO strategies. White hat strategies increase keyword rankings in the long run and promote sustainable growth. Black hat strategies provide an agency and its customers a bad reputation and block your ability to grow and improve their rankings once Google picks up on their spam-my habits.