The difference between black hat and white hat SEO is a difference in ethical tactics. Black hat SEO strategies are spammy and don’t really help your ratings in the long run. White hat SEO strategies give your website a more credible reputation but can take a long time to produce results. At INTOUCH MEDIA Group, we practice white hat SEO strategies. White hat strategies increase keyword rankings in the long run and promote sustainable growth. Black hat strategies provide an agency and its customers a bad reputation and block your ability to grow and improve their rankings once Google picks up on their spammy habits.
Yes! Before we release your SEO campaign, we apply conversion and goal tracking by using Google Analytics software on your website. We also generate funnels to record visitors coming into your website, know their behavior and attribute conversions to keywords and landing pages. Our data-driven approach to SEO is unlike most other SEO businesses who typically only track keyword rankings.
This data is imperative to improving your campaign in the future. Not only does it allow you to visually see how you are performing, it allows us to use the data to further learn the behaviours of your site visitors. We then analyse this data and use it to improve your campaign even further.