The difference between black hat and white hat SEO is a difference in ethical tactics. Black hat SEO strategies are spammy and don’t really help your ratings in the long run. White hat SEO strategies give your website a more credible reputation but can take a long time to produce results. At INTOUCH MEDIA Group, we practice white hat SEO strategies. White hat strategies increase keyword rankings in the long run and promote sustainable growth. Black hat strategies provide an agency and its customers a bad reputation and block your ability to grow and improve their rankings once Google picks up on their spammy habits.

Search engine marketing (SEM) is the umbrella phrase that includes Search engine optimisation, Pay-per-click, along with other marketing tactics that include social media. Whilst SEO is the specific use of organic techniques which produce organic results, this is most trusted but is most effective when supported by other techniques and strategies

Yes! Before we release your SEO campaign, we apply conversion and goal tracking by using Google Analytics software on your website. We also generate funnels to record visitors coming into your website, know their behavior and attribute conversions to keywords and landing pages. Our data-driven approach to SEO is unlike most other SEO businesses who typically only track keyword rankings.
This data is imperative to improving your campaign in the future. Not only does it allow you to visually see how you are performing, it allows us to use the data to further learn the behaviours of your site visitors. We then analyse this data and use it to improve your campaign even further.

Search engine optimisation channel gives free, unlimited organic visitors and leads around the clock. It isn’t inhibited by spending and website owners/businesses don’t have to pay Google each and every time visitors click through to their website through a search result. PPC or Pay-Per-Click is a paid traffic source for businesses and website owners.

Google’s PPC platform, or Google AdWords, allows businesses to target searchers according to keywords or key phrases with targeting options such as location, time of day, device usage and advertisement type (text, display, and video). Advertisements stop getting offered as soon as the daily budget is reached – therefore businesses with bigger budgets can control PPC channels over smaller competitors. Each keyword costs a different amount based on market supply. More common and used keywords are more expensive whilst more unique keywords are cheaper. However with the ability to set your daily budget you can have piece of mind that you will never go over regardless on how many leads are generated by these AdWords.

Businesses favour SEO traffic and leads in the long run given the high purchase intent behind clicks and traffic. Over 50% of searchers through SEO will involve a local business within 24 hours of search and SEO clients are 47% along their buyer journey even before they initiate a search. There is a strong element of trust behind the first page organic or SEO results also translate to 900% higher conversion rate as compared to outbound marketing techniques.

This is why we will base your campaign off SEO and use other forms of online advertising and marketing to supplement the SEO part of your campaign.